Advertisements / S
- SAAB: Merrily We Roll Along (1994)
- Saks 5th Ave.: Pal Joey (w/ticket stubs) / April 28, 1952
- Sally (musical/NYC): The Merry Widow / Oct. 17, 1921
- Salomon & Burroughs (furs/NYC): Leah Kleschna / Feb. 13, 1905
- Salter's Pocket Dental Floss: Boston / The Other Girl / Oct. 10, 1904
- Salt's Textile Co. (NYC): The Merry Widow / Oct. 17, 1921
- Salute to Southern Freedom (NYC): Cages / 1963
- Sam Landau, Inc. (NYC): Show Boat / June 1946
- Samoset Chocolates (Boston): Candida / Boston / Nov. 30, 1925
- Samuel Levy (Democratic candidate/theatrical committee): Ziegfeld Follies / Ziegfeld Theatre / Nov. 19, 1931
- Sandomenico (restaurant/NYC): Merrily We Roll Along (1994); The Jello Is Always Red / 1998; Xanadu / Helen Hayes Theatre / previews / May 2007
- San Martin (NYC/restaurant): The Jello Is Always Red / 1998
- Sapho (play starring Olga Nethersole/Boston): Lord and Lady Algy / Boston / Nov. 13, 1899
- Sardi's (nightclub/NYC): Merrily We Roll Along (1994); The Jello Is Always Red / 1998; Xanadu / Helen Hayes Theatre / previews / May 2007
- Sautter's (cafe/Philadelphia): Merry Widow / Jan. 25, 1909
- Savage Health Motor (exercise machines/NYC): Follow Thru / May 27, 1929
- Savanta (men's collars): The Middleman/ Boston / April 25, 1892
- Savard's Market (NH): Time Out for Ginger / Eastern Slope Playhouse (NH) / Aug. 15, 1955
- Saving Private Ryan (film): The Jello Is Always Red / 1998
- Savoy-Plaza Cafe ("After Theatre"; NYC): Kiss Me, Kate / May 23, 1949
- Savoy Theatre (Boston): Boston / The Other Girl / Oct. 10, 1904
- Sawyer's Dairy Bar (NH): John Loves Mary / Lakes Regions Playhouse, NH / July 30, 1962
- Sa-Yo (mints): Leah Kleschna / Feb. 13, 1905
- S.B. Davega Co. (ice skates/NYC): The Gold Diggers / Oct. 13, 1919
- S.C. Corsets: The Middleman/ Boston / April 25, 1892
- Schaefer (beer): Up In Central Park / Broadway Theatre / Jan. 21, 1946; Show Boat / June 1946
- Scarlet Pimpernell (NYC/Minksoff): The Jello Is Always Red / 1998
- Schemm's Beer: Merry Widow / Jan. 25, 1909
- Schenley (whiskey):Show Boat / June 1946; Kiss Me, Kate / May 23, 1949; Yes M'Lord / Booth Theatre / Nov. 28, 1949; Yes M'Lord / Boston / Feb. 6, 1950; New York City Ballet / March 1955
- Schneider-Anderson (gowns & costumes/NYC): Madame Pompadour / Nov. 17, 1924
- School Girl, the (play/Boston): Boston / The Other Girl / Oct. 10, 1904
- School of American Ballet (NYC): Ballet Theatre / Jan. 19, 1940 (First Season)
- Schrafft's (candy/cafe, NYC): Turn to the Right / June 1917; Kiss Me, Kate / May 23, 1949
- Schwalbe Hat (NYC): Come Out of the Kitchen / Nov. 20, 1916
- Scott & Hunsicker (men's clothing/Philadelphia): Merry Widow / Jan. 25, 1909
- Seaboard National Bank (NYC): Madame Pompadour / Nov. 17, 1924
- Seaforth (men's toiletries): Up In Central Park / Broadway Theatre / Jan. 21, 1946; Show Boat / June 1946
- Seagram's (whiskey/gin): Show Boat / June 1946; Pal Joey (w/ticket stubs) / April 28, 1952
- Sea Grill (restaurant/Boston): Lord and Lady Algy / Boston / Nov. 13, 1899
- Sea Grill (NYC/restaurant): Merrily We Roll Along (1994); The Jello Is Always Red / 1998
- Second City (NYC): Cages / 1963
- See-Saw (Geo. M. Cohan Theatre/NYC): The Gold Diggers / Oct. 13, 1919
- Selva & Sons (dance shoes/NYC): Dance Magazine / March 1931(p64)
- Selznick Pictures (Zena Keefe): The Gold Diggers / Oct. 13, 1919
- Senia Russakoff School of Dance (Boston): Ballet Russe de Monte Carlo / Boston / April 20, 1940
- Sen-Sen (breath-cleaners): Come Out of the Kitchen / Nov. 20, 1916
- Seven Chances (play/NYC): Come Out of the Kitchen / Nov. 20, 1916
- 7Up: Victoria Regina / Dallas / April 18, 1939
- 1776 (musical/NYC/Gershwin Theatre): The Jello Is Always Red / 1998
- Sevilla (NYC/restaurant): Merrily We Roll Along (1994); The Jello Is Always Red / 1998
- Shalimar (perfume): Tenderloin / 1960; The Me Nobody Knows / Helen Hayes Theatre / Dec. 1970
- Shanley's (cabaret/NYC): Come Out of the Kitchen / Nov. 20, 1916
- Shepard, Norwell & Co. (ladies clothing/Boston): Love On Crutches / Boston / Oct. 1, 1894; Lord and Lady Algy / Boston / Nov. 13, 1899
- Sherlock Holmes (play starring William Gillette/NYC): Lord and Lady Algy / Boston / Nov. 13, 1899
- Shore Diner (NH): John Loves Mary / Lakes Regions Playhouse, NH / July 30, 1962
- Show Boat (NYC/Gershwin): Merrily We Roll Along (1994)
- Showcard's Off-Broadway Theatre Club (NYC): Cages / 1963
- Showcard Publications (NYC): Cages / 1963
- Showcards Theatre Club (discount tickets/NYC): The Decline and Fall of the Entire World... / 1965
- Shuffle Along (musical/NYC): The Merry Widow / Oct. 17, 1921
- Siam Inn (NYC): Merrily We Roll Along (1994); The Jello Is Always Red / 1998
- Siam Inn Too (NYC): Merrily We Roll Along (1994)
- Sidney, Hill, Vanick Inc. (men's health/Boston): Ballet Russe de Monte Carlo / Boston / April 20, 1940
- Siegel-Cooper Co. (sports equipment/warm weather gear/NYC): Show Girl / June 9, 1902
- SiegelCooper Co. (glassware/lamps/NYC): Leah Kleschna / Feb. 13, 1905
- Silva Thins (cigarettes): The Me Nobody Knows / Helen Hayes Theatre / Dec. 1970
- Silver Brand (collars): Leah Kleschna / Feb. 13, 1905
- SimpsonCrawford Co. (bathing suits/NYC): Show Girl / June 9, 1902
- Six Cylinder Love (play/NYC): The Merry Widow / Oct. 17, 1921
- Sixty-eight (restaurant/NYC): Cages / 1963
- S. J. Cowley Crayon & Oil Portraits (NYC): Evangeline / Oct. 10, 1885
- Slip Scarf Co. (clothing/NYC): Turn to the Right / June 1917; The Merry Widow / Oct. 17, 1921
- Smith Brothers Cough Drops: Come Out of the Kitchen / Nov. 20, 1916; The Gold Diggers / Oct. 13, 1919; The Merry Widow / Oct. 17, 1921
- Smokey Joe's Cafe (NYC/Virginia Theatre): The Jello Is Always Red / 1998
- S. Montgomery (gloves/NYC): Forget-Me-Not / Dec. 18, 1881
- Sohmer's (pianos/NYC): Evangeline / Oct. 10, 1885; Show Girl / June 9, 1902; Leah Kleschna / Feb. 13, 1905: Come Out of the Kitchen / Nov. 20, 1916; Turn to the Right / June 1917
- Sohmer & Haines (pianos/Boston): The Middleman/ Boston / April 25, 1892
- Sondheim Review: Merrily We Roll Along (1994)
- Song of Norway (musical): Up In Central Park / Broadway Theatre / Jan. 21, 1946
- Song of the Flame (play/NYC): Young Blood / Jan. 11, 1926
- Song of the Sword (play starring E.H. Sothern/NYC): Lord and Lady Algy / Boston / Nov. 13, 1899
- Song Studios: Hit Parader / March 1965
- Songwriters Associates: Hit Parader / March 1965
- Songwriters Review: Hit Parader / March 1965
- Sonia Serova School of Dancing (NYC): Dance Magazine / March 1931
- Sound of Music (musical/NYC/Martin Beck): The Jello Is Always Red / 1998
- South Pacific (musical/NYC): Kiss Me, Kate / May 23, 1949; Yes M'Lord / Booth Theatre / Nov. 28, 1949
- Sozodont (tooth cleaner): Widow Bedott! / 1880; The Middleman/ Boston / April 25, 1892; Show Girl / June 9, 1902
- Spanish Velveta (pure skin food): Leah Kleschna / Feb. 13, 1905
- Sparks & Co. (dancewear/NYC): Dance Magazine / March 1931 (p56)
- Spectator. the (playbill/Boston): Fowl Play / Boston / Sept. 1868
- Spiro's Hair Shops (NYC): The Gold Diggers / Oct. 13, 1919
- Springfield Line (Boston-NYC): Lord and Lady Algy / Boston / Nov. 13, 1899
- Squirrel Hill (theatre/Pittsburgh): His and Hers / Pittsburgh, PA / Dec/ 11, 1953
- S.S. Houghton & Co. (clothing/Boston): Fowl Play / Boston / Sept. 1868
- Stage Deli (NYC): Merrily We Roll Along (1994); The Jello Is Always Red / 1998
- Stage Relief Fund: Ballet Theatre / Jan. 19, 1940 (First Season)
- Starlite Room ("After Theatre"/NYC): Kiss Me, Kate / May 23, 1949
- Statler's Ellicott Square (restaurant/Buffalo, NY): Captain Molly / Sept. 1, 1902
- St. Clair's (candies/Boston): Lord and Lady Algy / Boston / Nov. 13, 1899; Disraeli / Boston / Jan. 6, 1913
- Steck Pianos (NYC): Evangeline / Oct. 10, 1885
- Steinau Bros. & Co. (jewelers/NYC): Widow Bedott! / 1880
- Steinway (pianos/NYC): Leah Kleschna / Feb. 13, 1905; Young Blood / Jan. 11, 1926; Criss Cross / Jan. 17, 1927; Honeymoon Lane / Feb. 28, 1927; New York City Ballet / March 1955
- Steinway (pianos/Boston): Candida / Boston / Nov. 30, 1925
- Sterns (NYC/dept. store): The Jello Is Always Red / 1998
- Stock Cordials: Quartermaine's Terms / Sept. 1983
- Stolichnaya (vodka): The Jello Is Always Red / 1998
- St. Moritz ("After Theatre"/NYC): Dance Magazine / March 1931 (p52); Kiss Me, Kate / May 23, 1949
- Stomp (musical/NYC/Orpheum): Merrily We Roll Along (1994); The Jello Is Always Red / 1998
- Stouffer's (restaurant/NYC): Wife Insurance / March 19, 1934
- Story Drug Store, Inc. (Laconia, NH): John Loves Mary / Lakes Regions Playhouse, NH / July 30, 1962
- Strand Roof (restaurant/NYC): The Merry Widow / Oct. 17, 1921; Criss Cross / Jan. 17, 1927
- Strange Interlude (NYC): Cages / 1963
- St. Regis Hotel ("After Theatre"/NYC): Kiss Me, Kate / May 23, 1949
- Stuart Manor (cocktail Lounge/Boston) Yes M'Lord / Boston / Feb. 6, 1950
- Student Prince (the) (operetta/NYC): Young Blood / Jan. 11, 1926
- Sun Luck (NYC/restaurant): The Me Nobody Knows / Helen Hayes Theatre / Dec. 1970
- Sunshine Boys (NYC/Lyceum): The Jello Is Always Red / 1998
- Suzanne perfumes: Show Boat / June 1946
- Swarz Toy Bazars (NYC): Forget-Me-Not / Dec. 18, 1881
- Sweaterville, USA (Lakeport, NH): John Loves Mary / Lakes Regions Playhouse, NH / July 30, 1962
- Sweet Clover Brand (condensed milk): Show Girl / June 9, 1902; Leah Kleschna / Feb. 13, 1905
- Sy Hing (restaurant/NYC): The Merry Widow / Oct. 17, 1921
- Sylvia Tell (dance school/Kansas City): Dance Magazine / March 1931
- Symphony Cafe (NYC): Merrily We Roll Along (1994)