Advertisements / W
- Wait Until Dark (NYC/Brooks Atkinson Theatre): The Jello Is Always Red / 1998
- Waitt & Bond (cigars): The Middleman/ Boston / April 25, 1892; Love On Crutches / Boston / Oct. 1, 1894
- Waldorf-Astoria (NYC): Up In Central Park / Broadway Theatre / Jan. 21, 1946; Show Boat / June 1946; Kiss Me, Kate / May 23, 1949; Yes M'Lord / Booth Theatre / Nov. 28, 1949 (Wedgewood Room)
- Wallach Brothers (tailors/NYC): Criss Cross / Jan. 17, 1927
- W.A. Moffitt, Chiropodist (Boston): Boston / The Other Girl / Oct. 10, 1904
- Wandering Jew (the) (play/NYC): The Merry Widow / Oct. 17, 1921
- Warner's Safe Remedies: Widow Bedott! / 1880
- Warren J. Appleton (sign painter/Boston): Fowl Play / Boston / Sept. 1868
- Washington School of Art: Hit Parader / March 1965
- Waterloo (play starring Henry Irving/Boston): Lord and Lady Algy / Boston / Nov. 13, 1899
- Waverly Inn (restaurant/NYC): Cages / 1963
- W. Baker & Co. Breakfast Cocoa: The Middleman/ Boston / April 25, 1892
- W.C. Bowers (cigars): Forget-Me-Not / Dec. 18, 1881
- Wear-Right Gloves: Follow Thru / May 27, 1929; Ziegfeld Follies / Ziegfeld Theatre / Nov. 19, 1931
- Weber Pianos: Widow Bedott! / 1880; Forget-Me-Not / Dec. 18, 1881; Evangeline / Oct. 10, 1885; Show Girl / June 9, 1902
- Weber's (restaurant/Boston): Lord and Lady Algy / Boston / Nov. 13, 1899
- Webster, Cook & Co. (furniture/Boston): Love On Crutches / Boston / Oct. 1, 1894
- Weed Tire Chains: Turn to the Right / June 1917
- Weiman Co. (stocks & grains/Boston): Love On Crutches / Boston / Oct. 1, 1894
- Wellington (nightclub/NYC): New York City Ballet / March 1955
- Welsbach Company (lights/burners; NYC): Show Girl / June 9, 1902
- WEMJ Radio: John Loves Mary / Lakes Regions Playhouse, NH / July 30, 1962
- Wenck's Opera Bouquet (perfume): Evangeline / Oct. 10, 1885
- Wertheimer & Co. (gloves/Boston): Lord and Lady Algy / Boston / Nov. 13, 1899
- West Electric Hair Curlers: Turn to the Right / June 1917; Come Out of the Kitchen / Nov. 20, 1916
- Westminster (restaurant/Boston): Lord and Lady Algy / Boston / Nov. 13, 1899
- Wethern's (hats/Boston): Ballet Russe de Monte Carlo / Boston / April 20, 1940
- Weyland's Lager (Buffalo, NY): Captain Molly / Sept. 1, 1902
- What's Cookin (NYC/restaurant): Merrily We Roll Along (1994)
- When Pigs Fly: (NYC/Douglas Fairbanks Theatre): The Jello Is Always Red / 1998
- Where's Charley (musical, starring Ray Bolger; NYC): Kiss Me, Kate / May 23, 1949; Yes M'Lord / Booth Theatre / Nov. 28, 1949
- Where's Your Wife? (Punch & Judy Theatre/NYC): The Gold Diggers / Oct. 13, 1919
- White-Haired Boy (the) (play/NYC): The Merry Widow / Oct. 17, 1921
- White Horse (Scotch whiskey): Tenderloin / 1960
- White Label (whiskey): Tenderloin / 1960
- White Ribbon Remedy (for alcoholism): Disraeli / Boston / Jan. 6, 1913
- White Rose (soap): Leah Kleschna / Feb. 13, 1905; Turn to the Right / June 1917; Criss Cross / Jan. 17, 1927;
Honeymoon Lane / Feb. 28, 1927; Follow Thru / May 27, 1929
- White Shoulders (perfume): Pal Joey (w/ticket stubs) / April 28, 1952; The Me Nobody Knows / Helen Hayes Theatre / Dec. 1970
- White, Warner & Co. (ranges/Boston): The Middleman/ Boston / April 25, 1892
- White's Yucatan Gum: Vaudeville Program / July 15, 1895
- Whitley's House of Lords Scotch: Yes M'Lord / Booth Theatre / Nov. 28, 1949
- Wholey (equipment specialists/NYC): Honeymoon Lane / Feb. 28, 1927
- Who's Afraid of Virginia Woolf? (NYC): Cages / 1963
- W.H. Smith, Psychic (Boston): Disraeli / Boston / Jan. 6, 1913
- Wildcat cast album: Tenderloin / 1960
- William Filene's Sons Co., Milliners (Boston): Disraeli / Boston / Jan. 6, 1913
- William F. Wholey Co., Inc. (architects/NYC): Criss Cross / Jan. 17, 1927
- Wilson Whiskey: Captain Molly / Sept. 1, 1902; Show Girl / June 9, 1902
- Wimelbacher & Rice, Inc. (gloves): Ziegfeld Follies / Ziegfeld Theatre / Nov. 19, 1931; Kiss Me, Kate / May 23, 1949
- Winkelman (shoes/NYC): Madame Pompadour / Nov. 17, 1924; Criss Cross / Jan. 17, 1927; Honeymoon Lane / Feb. 28, 1927
- Winnipesaukee Aviation, Inc. (Laconia, NH): John Loves Mary / Lakes Regions Playhouse, NH / July 30, 1962
- Winston (cigarettes): The Me Nobody Knows / Helen Hayes Theatre / Dec. 1970
- Wise Shoe Stores (NYC): Criss Cross / Jan. 17, 1927; Honeymoon Lane / Feb. 28, 1927; Follow Thru / May 27, 1929
- W. J. Read (printers/NYC): Widow Bedott! / 1880
- WLNH (radio/NH): John Loves Mary / Lakes Regions Playhouse, NH / July 30, 1962
- Wm. L. Bear & Co. (brokers/Philadelphia): Merry Widow / Jan. 25, 1909
- Wm. P. Maxwell (umbrellas/Boston): Lord and Lady Algy / Boston / Nov. 13, 1899
- Wm. S. Butler & Co. (hats/Boston): Love On Crutches / Boston / Oct. 1, 1894; Lord and Lady Algy / Boston / Nov. 13, 1899
- Wm. S. Kimball & Co. (tobacco/NYC): Forget-Me-Not / Dec. 18, 1881
- Wm. Taylor (children's clothing/NYC): Evangeline / Oct. 10, 1885
- Wolff & Graves (furs/Boston): Lord and Lady Algy / Boston / Nov. 13, 1899
- Won Sue Fun, Inc. (beauty products/NYC): Dance Magazine / March 1931 (p55)
- Woodbury's Facial Soap: Captain Molly / Sept. 1, 1902; Show Girl / June 9, 1902; Leah Kleschna / Feb. 13, 1905
- World of Kurt Weill in Song, the (NYC): Cages / 1963
- World Wide Specialties: Hit Parader / March 1965
- World Yacht (NYC): The Jello Is Always Red / 1998
- Would-Be Gentleman (play/NYC): Up In Central Park / Broadway Theatre / Jan. 21, 1946
- Wren (the) (play/NYC): The Merry Widow / Oct. 17, 1921