1634 Broadway, NYC
(A.K.A. "American Horse Exchange," "Cadillac Winter Garden Theatre")
(from Wikipedia, the free encyclopedia)
Originally built by William Kissam Vanderbilt in 1896 to be the American Horse Exchange. the complex was bought by the Shubert Organization and remade by architect William Albert Swasey into a Broadway theatre. The new 1526-seat Winter Garden opened on March 10, 1911 with the Jerome Kern musical La Belle Paree, which starred Al Jolson and started him on his very successful performing career.
The Winter Garden was completely remodeled in 1922 by Herbert J. Krapp. The large stage is wider than those in
most Broadway houses, and the proscenium arch is relatively low. The building is situated uniquely on its lot, with
the main entrance and marquee, located on Broadway, connected to the 1526-seat Seventh Avenue auditorium via
a long hallway, and the rear wall of the stage abutting 50th Street. When Al Jolson performed there, the Winter
Garden had a runway built, going out into the audience, and Jolson would run out and slide on his knees while
singing, and the audience, not used to such dynamic and close-up showmanship from a performer, would go wild.
The theatre's longest tenant was Cats, which opened on October 7, 1982 and ran 7,485 performances spanning
nearly nineteen years. The auditorium had been gutted to accommodate the show's junkyard setting, and after its
closing architect Francesca Russo supervised its restoration, returning it to its 1920s appearance.
In its early days, the theatre frequently hosted series of revues presented under the umbrella titles The Passing Show,
Artists and Models, and The Greenwich Village Follies. Following the 1932 death of Florenz Ziegfeld, the Shuberts
acquired the rights to the name and format of his famed Ziegfeld Follies, and they presented several productions under
that name featuring performers such as Fanny Brice, Bob Hope, Eve Arden, Gypsy Rose Lee, and Josephine Baker.
It served as a Warner Bros. movie house from 1928 to 1933 and a United Artists cinema in 1945, but aside from these
interruptions has operated as a legitimate theatre since it opened. Due to the size of its auditorium, stage, and backstage
facilities, it is a house favored for large musical productions.
In 2002, under an agreement between the Shubert Organization, which owns the theatre, and General Motors, it was
renamed the Cadillac Winter Garden Theatre. At the beginning of 2007, the corporation's sponsorship ended and
the venue returned to its original name.
Programs available from this theatre:
Wonderful Town (1953)
Ziegfeld Follies (1957)
Ballet Espanol (Roberto Iglesias) / 1959